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This Week's Posting Plan
Account Strategy
Two accounts, one brand. Here's how they work together.
👤 Personal Brand Account
Your face. Your story. Your trust.
Goal
- Build parasocial trust with an audience
- Show you're a real person with real expertise
- Drive followers to your business page and email list
Content Mix
- Hot takes on marketing & email
- Personal stories that tie back to business lessons
- Day-in-the-life / relatable content
- Opinion pieces: "Why everyone's wrong about X"
- Repurpose long-form content into short clips
Tone
- Conversational, direct, confident
- Show personality — humor, flaws, wins
- Speak to the individual follower
Posting Frequency
- 3–5x/week on feed + daily Stories
- Reels priority for reach
🏢 Business / Marketing Page
Your offer. Your results. Your authority.
Goal
- Position the business as the go-to email marketing agency
- Generate leads and DMs from ideal clients
- Show proof of results, not just tips
Content Mix
- Client case studies and ROI breakdowns
- Email marketing myths debunked
- Educational carousels (step-by-step tactics)
- Service explanations ("What we actually do")
- Lead magnets: free audits, checklists, templates
Tone
- Professional but approachable
- Results-focused, specific numbers
- CTA in every post (DM, link in bio, etc.)
Posting Frequency
- 3–4x/week feed + Stories
- Carousels priority for saves/shares
Cross-Account Content Flow
🧠
Idea
Raw thought or experience
→
✂️
Split It
Personal angle vs. business angle
→
👤
Personal Reel
Story-driven, opinionated
+
🏢
Business Carousel
Educational, proof-based
→
📧
Email List
Every post funnels here
Bio & Profile Strategy
Personal Bio Formula
[What you do] for [who]
[Credibility/result]
[What they get from following you]
👇 [CTA + link]
[Credibility/result]
[What they get from following you]
👇 [CTA + link]
Example:
Email marketing that prints money 💰
Helped 50+ brands add $10k/mo from their list
Daily tips on email, copy & growth
👇 Free email audit below
Email marketing that prints money 💰
Helped 50+ brands add $10k/mo from their list
Daily tips on email, copy & growth
👇 Free email audit below
Business Bio Formula
[Service] for [niche/ICP]
[Big result promise]
[Social proof number]
📩 [CTA to DM or link]
[Big result promise]
[Social proof number]
📩 [CTA to DM or link]
Example:
Email marketing agency for ecom & coaches
We turn cold lists into consistent revenue
$2M+ generated for clients 🏆
📩 DM "EMAIL" to get a free audit
Email marketing agency for ecom & coaches
We turn cold lists into consistent revenue
$2M+ generated for clients 🏆
📩 DM "EMAIL" to get a free audit
Idea Bank
Dump every idea here. Organize and prioritize later.
All Ideas
No ideas yet. Add your first one above!
Content Calendar
Plan your week. Know exactly what goes live when.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Legend:
Educate
Social Proof
BTS
Personal
Promo
Post Templates
Proven frameworks — just fill in the blanks and post.
All
Reels
Carousels
Static
Stories
Caption Builder
Build scroll-stopping captions using the Hook → Value → CTA formula.
1 HOOK — Stop the scroll in line 1
2 VALUE — Deliver the goods
3 BRIDGE — Soft transition to CTA
4 CTA — Tell them exactly what to do
5 HASHTAGS
Caption Preview
Your caption will appear here as you type...
Caption Checklist
Hook written
First line stops the scroll
Value delivered
Specific, scannable, useful
CTA included
One clear next step
Hashtags added
5–15 relevant tags
Metrics & Goals
What to track, what it means, and what to aim for.
Instagram KPIs to Track
Reach
Unique accounts who saw your post
↑ Week/week
Engagement Rate
(Likes+Comments+Saves) ÷ Reach × 100
Target: 3–6%
Saves
Most powerful signal — means real value
Highest priority
Shares
Viral trigger — tells algorithm to push wider
2nd priority
Profile Visits from Post
Shows audience curiosity — hook is working
Track per post
Link in Bio Clicks
Direct measure of list growth potential
Email funnel
90-Day Growth Targets
Followers (Personal)
+500
Followers (Business)
+300
Email List Signups from IG
+200
Avg. Engagement Rate
4%
DM Leads from Content
10+
Viral Post (10k+ reach)
1 post
Weekly Review Checklist
Every Monday Review
- Check which post got most saves this week
- Find the post with best reach — what format/topic was it?
- Count new followers gained
- Check link in bio click count
- Note any DMs received from content
- Identify 1 post that flopped — why?
Questions to Ask
- What topic got the most comments? Double down.
- Did I post consistently 5x this week?
- Which format (Reel/Carousel) is winning?
- Did I reply to all comments within 1hr of posting?
- What content idea can I repurpose?
- Did my content push people to the email list?
Engagement Hacks
Platform-specific tactics to maximize every post's reach and response.
Algorithm Triggers
Post at peak times
9–11am and 6–8pm in your audience's timezone. Use Instagram Insights to verify your specific best times after 2 weeks.
Reply within 60 minutes
Comment replies in the first hour signal to the algorithm that your post drives conversation. This is the #1 free reach hack.
Use "More" breaker
Put your best info AFTER "...more" so people must tap to expand. This click counts as engagement.
Ask a binary question in CTA
"Do you agree? Yes or No in the comments." Binary questions get 3x more replies than open-ended ones.
Reel Hooks That Work
Pattern interrupt:
Start mid-sentence. "...and that's why I stopped doing cold outreach entirely."
Start mid-sentence. "...and that's why I stopped doing cold outreach entirely."
Controversy:
"Hot take: You don't need 10,000 subscribers to make money from email."
"Hot take: You don't need 10,000 subscribers to make money from email."
Curiosity gap:
"The email sequence that made a client $40k in 4 days — I'll break it down."
"The email sequence that made a client $40k in 4 days — I'll break it down."
Relatability:
"POV: You just realized your email open rate has been 8% for 6 months."
"POV: You just realized your email open rate has been 8% for 6 months."
Stories Strategy
Poll every day
Daily polls (even dumb ones) keep your completion rate up and tell the algorithm your Stories are worth showing. Ask "This or That" email questions.
Link sticker → email list
Every 3rd story should have a link sticker pointing to your lead magnet or email signup. Rotate: freebie, audit, newsletter, templates.
Question box weekly
"Ask me anything about email marketing" every week. Answer in Reels — this is free content from your audience's actual pain points.
Countdown for launches
Use countdown stickers 3–5 days before any offer or freebie drop. Builds anticipation and auto-notifies followers.
Content Repurposing Flow
One idea → 5 pieces of content
CORE IDEA
"5 email mistakes killing your open rates"
→
CAROUSEL
Each mistake = one slide
→
REEL
Film yourself naming the 5 fast
→
STORY
"Which one are you guilty of? Poll"
→
EMAIL
Long-form breakdown to your list
→
THREAD
Tweet/X thread for extra reach
Content Audit
Log past posts and let the data tell you what's actually working.
Add Past Post
📥
Import scraped_hooks.json
Auto-loads posts from hook_scraper.py output
Avg Engagement Rate by Pillar
Add posts to see data
Avg Engagement Rate by Format
Add posts to see data
Auto-Generated Insights
Add at least 3 posts to unlock insights.
All Posts — Ranked by Engagement Rate
No posts logged yet. Add your first post above.
Hook Lab
Score any hook, build a swipe file, and import scraped competitor hooks.
🔬 Analyze a Hook
📚 Hook Library 35
⭐ Swipe File 0
Paste Any Hook
Try a sample:
Score Breakdown
Paste a hook on the left to see its score...
Brain Dump AI
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Organised Ideas
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Educate
Proof
BTS
Personal
Promo
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Ideas appear here automatically
Once you add your API key and start dumping thoughts, Claude organises everything into structured content ideas in real time.